Nestlé Empowers Rural Women In Nigeria’s SouthWest State
…Additional 50 Women To Benefit From Second Phase Of Nestle Nigeria Project
Akin Olayemi
Nestle Nigeria has empowered women in the Southwest region of the country as an additional 50 women are scheduled to benefit from the second phase of the Nestlé Nigeria project tagged ‘Empowering Rural Women in Nigeria’.
The empowerment programme for Rural Women, phase two was launched yesterday in Oshogbo.
This brings the number of women reached so far under the program which aims to reach 300 women across the country to 100.
Nestlé Nigeria, one of the largest food and beverage companies in Africa. For over 59 years, the company has been delighting consumers around Nigeria by consistently delivering high-quality nutritious food. With a staff strength of over 2,200 direct employees, 3 manufacturing sites, 7 branch offices, and a head office located in Lagos, the company produces and markets several iconic brands including NESTLÉ
PURELIFE, GOLDEN MORN, MILO, MAGGI and NESCAFÉ.
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Nestlé’s purpose is to unlock the power of food to enhance the quality of life for everyone today and for generations to come.
The beneficiaries comprising female retailers in Nestlé’s value chain will receive grants valued at 300% of their monthly sales in form of Nestlé products. They will also participate in training and mentorship programs which will enable them to scale up their businesses, thereby increasing their household incomes.
Nestlé Nigeria’s Commercial Manager, Mr. Khaled Ramadan said, “We are happy to fulfill our promise of expanding Nestlé Empowering Rural Women in Nigeria to reach more women in other parts of Nigeria. We are pleased with the progress made by the first 50 beneficiaries who currently enjoy the training and
mentorship provided by Nestlé and her implementation partners – Straplan Advisory Ltd.
They are reporting faster turnover and increased revenue as well as stronger visibility of their outlets within their locations. We are therefore confident that the 50 selected retailers in South West Nigeria will also reap the full benefits of the support we are providing through training, mentorship, and grants.”
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In his remarks at the launch of the second phase in Oshogbo, Osun State, Mr. Phranklin Audu, Lead Trainer & Head of Partnerships at Straplan Advisory Ltd, said, “Following the successful implementation of the pilot phase, the rural women empowerment project from Nestlé Nigeria in its second phase sees rural
women from the South-Western Region (Osun & Ekiti States) benefiting from the economic and social empowerment initiative. We commend the Nestlé team for sustaining this initiative. To empower traders with 300% of their current monthly revenue at zero cost to the beneficiaries is indeed worthy of commendation”
One of the beneficiaries Mrs. Bashiru Hairat expressed her gratitude to Nestle. She said, “I want to thank Nestlé for doing a lot for my family. I am so happy that I was selected to participate in this program. The grant will increase my business and income which will enable me to improve my standard of living and that of my family.”
Nestlé Empowering Rural Women in Nigeria is designed to help rural women retailers scale up their businesses and sustain the new level of up to three times the size of their existing business. It is one of the Creating Shared Value initiatives that Nestlé deploys to help build thriving communities improving
livelihoods.
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The training and mentorship elements of the project are provided by Straplan Advisory Ltd who has a track record of helping rural dwellers access information and skills to improve their standards of living. Each beneficiary retailer is linked to a one-on-one mentor for guidance and consistent support over three months to ensure their success.
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